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Established in 2021 to represent the multifaceted identities of women and non-binary people, “Always Original Collective” focuses on everyone’s originality through reinterpretations of archival adidas silhouettes.
Always Originals returns with the latest Fall – Winter 2022 collection: the latest drop offering is designed for everyone, regardless of size, body shape, gender, or style.
Each piece celebrates creativity in all its forms; any garment is available in a wide range of sizes and boasts versatile constructions and eye-catching details. Colors in the fall winter 22 collection are stark and chosen according to the seasonal palette, such as grape purple, forest green, and basics like chalk white, black, and white cream. The fabrics used are velvet, chenille, and jersey.
These are the key words of the latest Always Originals Collective collection, accompanied by a campaign that celebrates those who have paved the way in the past and helped shape the lives of every dynamic transformer.
By emphasizing those who have always been there, the campaign seeks to demonstrate the power of alliance in communities around the world.
“Always Original” capsule collection continues to seek to forge a more inclusive world through a statement of defiance to alliance.
