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We are happy to shining a spotlight on the world’s everyday heroes—individuals who tackle life with passion and determination, proving that every dream is possible. These are the Urban Athletes.
Urban Athletes is a global campaign designed to position Urban Jungle as a catalyst for change. The goal is to forge an emotional connection with new generations, engaging with the brand’s consumers and community. This inspiring 3-week campaign, which began on July 22nd, celebrates everyday athletes from all walks of life. The diverse squad includes chefs, DJs, skaters, dancers, designers, photographers, and many more. These athletes can be found everywhere, spanning from Italy to Malta, Morocco to Algeria, and down to Nigeria.
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The Manifesto.
Urban Athletes are dreamers who turn aspirations into reality.
Their relentless drive and determination push them to excel in their craft and inspire those around them. They tackle each day with the mindset of an athlete, overcoming obstacles and striving for excellence.
Every Urban Athlete shows that with dedication and passion, any dream is within reach.
Whether you’re a DJ, chef, mom, dancer, photographer, or any role, with your passion, dream and commitment you can embody the spirit of being an Urban Athlete.
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Urban Athletes – the everyday heroes who remind us that although every challenge is made to be overcome:
it’s not sport, it’s lifestyle.
The Italian team consists of three talents: a talented street photographer named Gaetano de Angelis; a young man continuing his family’s tradition with their historic deli, Malinconico, and a charismatic DJ, Jessica di Palo.
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Discover all Talents:
@urbanjunglestore_com
@urbanjunglemalta
@urbanjunglenigeria
@urbanjunglemorocco
@urbanjunglealgeria