Founded in 1981 by Fausto Vitello and Eric Swenson to promote their independent skateboarding company, Thrasher it’s mainly known around the world as a fanzine magazine for skaters and punk-rock music lovers.
Since they began making the first appearances on accessories and t-shirts the Thrasher’s Flame logo has become an iconic symbol, so that the magazine has become a true streatwear giant.
The most sought after and desired garment of the brand are undoubtedly the Thrasher Sweatshirts, which for a skateboarder are considered a “must have”.
Authentic and with a strong aesthetic, Thrasher is considered a concept brand: its logo is able to straddle a given items because the “meaning” contained in its brand name is greater. In this case, the “meaning” including a subculture as like as the skeatboarding, punk-rock music, and L.A.’s neighborhoods.
After all, Thrasher is not just a label: it’s a lifestyle.