With over 100 years of history, New Balance is more than just a manufacturer of sporting goods.
Founded in Boston, Massachusetts, the brand has evolved over the years, expanding its catalog of popular models, exclusive collaborations and limited edition releases that have helped forge its name in the Olympus of Sneakers Culture.
We have selected the most interesting, recently released models to add to your sneakers rotations.
Discover them now.
Not many people know that the 480 is the brand’s first model created for basketball. It made its debut in 1983, and was worn by some of the most legendary players in NBA history, such as James Worthy and M.L. Carr. Throughout the decade, the two players gathered around them a large fan following, which also drew from their style on the court.
The New Balance 480s thus became a street style statement of the 1980s.
Named “Scandi” or “Dad Shoes,” the 530 model was born in 1992 for the race that, exactly 30 years later, have won a well-deserved return to the scenes, rediscovered by the fashion world and worn by influencers, celebrities and sneaker fans.
New Balance 530s have unprecedented comfort (it is one of the brand’s most comfortable models) and unisex silhouette on their side.
That of the 550 was a triumphant return from the New Balance archives in 1989.
A full 33 after its debut for Basketball, New Balance collaborated with the famous brand Aimè Leon Dore for a limited edition reissue, considered one of the most beautiful of 2022.
Since then, the sneaker has been back in everyone’s spotlight becoming a must-have sported by sneaker fans, fashionistas, streetstyle enthusiasts and those who blindly follow the latest streetwear trends. Currently one of New Balance’s flagship models.
If one thinks of “Dad Sneakes” the structured silhouette of the New Balance 725 probably jumps to mind: stacked upper, chunky sole, N smaller and discreet than all other models.
The palette of this model plays a key role: the various overlays of suede, create a light/dark movement to high effect.
One of the most recent NB models is the 1906R, born from a collaboration with streetwear brand thisisneverthat in 2022.
The silhouette is clearly inspired by the retro running of the 2000s, with the addition of high-performance details, such as ABZORB cushioning and Stabilty Web technology, which increases stability and ensures an ideal fit.
A dynamically shaped, innovative and stylish model.
Perhaps the most beloved Sneakers in Y2K fashion, the NB M2002 have made a powerful comeback since 2010 with some updated details for today’s lifestyle.
Initially reserved for a small niche of connaisseurs, the New Balance M2002 has gained the attention of fashion insiders and celebrities alike, thanks to its dynamic lines and relaxed aesthetic of the early 2000s.