A symbol of wealth and high status, super cars with shiny bodies, big alloy rims and various zeros in the price tag, have always been appreciated, mentioned and featured in Hip Hop videos, since the 1980s.
However, there are some models that are more recurring than others; for example, the Cadillac Escalade, which has appeared in hip hop lyrics and videos over 500 times: a record for a single model that, according to a 2002 Auto Week article, increased Escalade sales in the US by 84%. While Mercedes-Benz, on the other hand, is the most quoted brand ever, an impressive 3238.
Check out the latest editorial in our ‘Hip Hop 50′ format, created to celebrate the anniversary of one of the most impactful and significant subcultures of the last half-century, where we sift through the 6 luxury cars most celebrated in Hip Hop songs.
The love for the Porsche Panamera was clearly stated by Nelly in the 2013 track ‘Hey Porsche’, where the Texan rapper celebrates its greatness and love, as if it were a beautiful woman; the Stuttgart brand is mentioned in no less than 1104 songs; of these, the Panamera model is definitely the most mentioned: 147 times.
Porsche mentioned in total: 434 times
Models such as the Murcielago, V12 and Gallardo are among the most popular among rappers, especially since the acquisition by Audi in 1998, which introduced the Italian luxury car brand to the world.
The Lambo Murcielago, affectionately called ‘Mercy’ by Kanye West, was also recently spotted in Rick Ross’ ‘Purple Lamborghini’, the brand is mentioned throughout.
Mentions of the iconic Ferrari Testarossa abound, from the 1980s onwards and 40 years later, it still enjoys great prestige in the industry.
From Dr Dre in ‘Straight Outta Compton’ to Action Bronson praising the Prancing Horse in ‘Strictly 4 My Jeeps’ to Gucci Mane and Waka Flocka, also known as the ‘Ferrari Boyz’ for their constant references to the Italian luxury car in their songs.
Considered by many to be the car of the kings of Hip Hop, it has been celebrated by rappers such as 50 Cent, in the tracks ‘P.I.M.P’ and in ‘How we do‘, where it celebrates the legendary ‘Escalade’ model, also cherished by Eminem, Snoop Dogg and Nicki Minaj.
Dr Dre again, this time in the company of P. Diddy, as they roar the engines of their Rolls Royce, considered by many to be the car of the KINGS of Hip Hop.
When BMW took control of Rolls Royce in 2000, the brand began to create the luxury equivalent of the Bugatti Veyron and Phantom, at the time a model considered the pinnacle of luxury.
The iconic car has only been mentioned 431 times by rapper Gucci Mane, who just got out of prison and gave himself a red version of the Phantom Drophead, costing half a million dollars.
On the podium of the most quoted brand in Hip Hop we find the German car manufacturer, with 3238 dedicated verses and hundreds of videos in which it appears, shiny and bright, between Kanye West’s bars in ‘Diamonds from Sierra Leone’, between the poetic lyrics of 2Pac’s ‘Picture Me Rollin’ from 1996 where he says: ‘Flossin a Benz on that isn’t stolen’: a song about freedom regained after prison.