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Fashion is a reflection of culture, and one of the movements that has demonstrated this statement most clearly is streetwear. This style of clothing, which originated on city streets, has achieved considerable popularity in recent decades. In this editorial, we will explore what streetwear really means, where it originated, some famous brands associated with this movement, and provide a closer look at one streetwear site, urbanjunglestore.com.
Finally, we will give some tips on how to dress in the streetwear style.
Streetwear is a term that encompasses a wide range of clothing-related styles and trends, but in general, it refers to an informal, urban aesthetic. This style takes inspiration from city streets, hip-hop culture, skateboarding, graffiti, and other youth subcultures. It is a form of self-expression that combines fashion and individuality. Streetwear often features oversized t-shirts, hoodies, baggy pants, sneakers, and baseball caps. The main goal of streetwear is to capture attention and reflect the personality of its wearer.
Streetwear has roots in the 1970s and 1980s, with the emergence of hip-hop culture in the Bronx area of New York City. Music groups like Run-D.M.C. helped make streetwear a fashion icon. At the same time, skateboarding culture on the West Coast of the United States influenced streetwear style, introducing garments such as Vans sneakers and cargo pants. In the 1990s, brands such as Supreme and Stüssy began to define the concept of streetwear and create a culture of collectibles around their products.
There are many famous streetwear brands that helped define this movement.
Here are some examples among our online brands:
Nike: Nike’s apparel line has become a cornerstone of streetwear, with its style born for the world of sports, such as Basketball, tennis, and soccer, to develop its own style narrative and definitively enter the fashion world.
Adidas: the German brand founded its history on Olympic gear, including jersey tracksuits with the iconic three stripes, taken up to varying degrees by famous subcultures, trends, and designers. The brand has evolved from the world of sports, to the world of fashion, even ending up on the runway thanks to a 2021 collaboration with Italian brand Gucci.
Tommy Hilfiger: One of the most famous and recognizable streetwear brands is Tommy Hilfiger, born in NY late 1970s and becoming, with the Hip Hop in the 1990s, the brand-manifesto of the greatest rappers in music history, as well as the signature that most identifies the Hip Hop cultural movement.
Carhartt Wip: If Nike and adidas drew on sportswear styling for their streetwear, Carhartt Wip, on the other hand, began as a manufacturer of workwear, which later became a strand of streetwear in its own right, much followed and loved.
Carhartt Wip has reused uniforms, sweatshirts, pants, and jackets that originated for American factory workers, turning them into must-have pieces of the contemporary streetwear wardrobe.
If you want to embrace streetwear style, here are some tips:
Oversized T-shirts: Choose t-shirts with bold prints or logos from streetwear brands.
Hoodies: are a streetwear staple. Opt for eye-catching colors and graphics.
Loose pants or joggers: Cargo pants or joggers are a common choice. You can pair them with a utility belt for an added touch.
Iconic sneakers: Sneakers are essential in streetwear. Choose a pair of branded or brightly colored sneakers.
Accessories: Complete the look with baseball hats, light coats, backpacks, and sunglasses.
In conclusion, streetwear is a movement that has deep roots in urban and youth culture. Popular brands and online stores like Urban Jungle Store continue to keep this aesthetic alive, offering fashionistas a wide range of options for expressing their individuality through clothing. Wearing streetwear is a style statement and a form of personal expression that does not seem likely to disappear anytime soon.
Urban Jungle Store is a streetwear site offering a wide selection of garments, sneakers and accessories from various famous brands. This online store is a one-stop store for streetwear lovers, offering high quality products and a wide range of choices to express your unique style.